AI Insights · Timothy · July 2025
Top 5 2D Anime Games on iOS in New Zealand: Q2 2025 Performance
Explore the performance trends of the top 2D anime games on iOS in New Zealand during Q2 2025, highlighting downloads, revenue, and active users.
In the second quarter of 2025, several 2D anime games on iOS platforms in New Zealand showed notable trends in downloads, revenue, and active user engagement. Here’s a closer look at the top performers based on data from Sensor Tower.
Jelly Master: Mukbang ASMR saw fluctuating weekly downloads, peaking at around 887 in mid-April. Revenue was modest, with a peak of $14 towards the end of June. Active users showed a steady increase from 315 to over 1.6K by the quarter's end.
Hero Wars: Alliance Fantasy experienced a strong revenue performance, reaching approximately $7K in the second week of June. Downloads started strong but gradually decreased, while active users remained fairly stable, fluctuating around 1.1K to 1.5K.
Gacha Life maintained a low but consistent download rate, with a notable spike to 493 in mid-May. Revenue was minimal, and active users increased from 606 to 827 over the quarter.
Nightmare Puzzles: The Unknown had a varied revenue trend, peaking at $77 in early June. Downloads were steady, averaging around 100 weekly, while active users rose to nearly 500 by the end of June.
Lastly, Paper Doll Makeover & Dress Up demonstrated a gradual increase in downloads, peaking at 216 at the end of June. Active users also saw a rise, ending the quarter at 555.
These insights highlight the dynamic nature of the iOS gaming market in New Zealand. For more detailed analytics and trends, visit Sensor Tower.
